#BWENY 2012

I just wrapped up my first visit to the BlogWorld Expo 2012 in New York City and what an experience it was.  I didn’t quite know what to expect, except that I would be meeting and learning from a lot of like-minded individuals who love to blog, and the companies that want our business.  I attended quite a few sessions but the following three really stood out for a few different reasons.

• Rackspace  - Vow to Wow – Being helpful to Customers Online
• Flyte New Media  - 50 Content Creation Ideas: You’ll Never Suffer From Bloggers Block Again!
• Copyright Clearance Center - The Challenges of Copyright in the Digital Age

The Most Beautiful Things On Earth

Maybe it’s vintage Dior or Chanel. Maybe it’s Tiffany or Cartier. Maybe it’s Frank Lloyd Wright. If you simply have an appreciation for the most beautiful things on earth then you’ll want to visit 1stdibs.com where they bring the most beautiful things on earth into your world.

Tiffany & Co
Platinum Diamond
Butterfly Ring
@1stdibs.com

I discovered 1stdibs.com while doing a search for Art Deco furnishings, as I am particular to just about anything Art Deco, and up popped the most beautiful pieces.  I was hooked.  1stdibs.com is the premiere destination for all things antique and designer, from past centuries up to the present.  They have everything from fine furnishings, to estate jewelry and  beautifully, timeless, vintage apparel.

Leather Pod Chairs @1stdibs.com

Do you need a place for all of your fine antique furnishings? 1stdibs.com has that covered too. You'll find listings for beach houses, country homes, great old houses, and those from notable architects - all across the country.

So when you are ready for your beautiful life, visit 1stdibs.com for complete access to the most beautiful things on earth.

U Must Be Happy 2 C Me

Today I received my print copy of New York Car & Traveler. Please don't judge me...I read it for the articles. How else am I going to know The Truth About E-ZPass? or What kind of merger I am? This magazine also caters to one of my other guilty pleasures....wait for it....they include barcodes on some of the articles...we all know how much I love those things because We R Living In A Scannable World.....and I am just a "scannable" girl.

As I read through the articles I also took note of some of the ads. Truth be told, I do have to laugh because some of these ads just seem so random for this type of magazine. But I won't judge. I am sure the advertisers run because of the articles.

One ad in particular, however, did really catch my attention. It is for a line of shoes called Gravity Defyer. The shoe that they feature in the print ad is an athletic shoe, along with details about these shoes, some cool graphics that illustrate how awesome these shoes are, complete with someone's personal story about how Gravity Defyer shoes made him "invincible". Yes..I did say "him". He just sounds like a "him". In fact the ad has distinctly masculine overtones. I swear. After reading the ad, one might even agree that these athletic shoes are appropriately named - Gravity Defyers - since it could be argued that they helped the GUY to defy gravity.

Snap the Code!

That's the QR Code behind the

standing passenger's head 

As you all know I am a fanatic of the QR codes and can't believe it is taking so long for them to really catch on in the publishing industry. More specifically with advertising. So, let me take you to my happy place - sort of. 

I was on the train the other day and had been trying to avoid the piercing gaze of some chick in the next bank of seats to my left and across from me. Of course in trying to avoid her gaze she kept catching me gazing at her...I still can't figure this one out. During one of these gaze-avoidance exercises I noticed the loveliest poster behind the head of another passenger. It was a large, QR code on a poster...but I couldn't tell what it was for at first...until I noticed the banners overhead - since they are usually all for the same advertisers. Turns out that JetBlue's current campaign is advertising a contest to "Win a St. Pete/Clearwater Beach Escape...". I am so game, especially since there is a QR code attached...I can now use my scanner FOR REAL.  Now here is the dilemma. 

We R Living In A Scannable World...

U know U want 2!

..and I am just a "scannable" girl.  When I finally became eligible - sort of - to upgrade my phone, I KNEW I wanted a smartphone and couldn't wait any longer for the iPhone to come to Verizon.  I was fine with that decision, given that I consider myself a Google-phile so getting an Android-enabled phone was naturally comfortable for me.

What is funny, is my #2 reason for wanting a smartphone.

The Point?

Image via Totino's

Oh my goodness...I know it may seem that I might be a bit fixated on advertising lately, but I'm not...although isn't that supposed to be the point?  There are a number of Totino's "Kids In America" commercials - a few that I have even liked.  There is one in particular, however, that elicits an extreme response every time it comes on and it has been airing rather frequently. But then, repetition is supposed to get me to buy the product.  No?  Isn't that supposed to be the point?  That's not the response it elicits in me.  It's not the frequency of the airings, but rather the actual ad that really grates my nerves. It is the one that Totino's calls "Music".  I don't know what to make of this ad.  I think I understand the basic concept, but they couldn't find a better way to execute it?  Within the ad, the repetition of the message comes across simply as "noise" reminding me that I have 16 seconds to go to the bathroom and get a drink before my show starts again.  I don't think that was the point.

Related articles

• New Totino's Pizza Coupons (forthemommas.com)

How Can You?

Image via
Kellogg's Frosted Mini-Wheats

If you watch TV you must have seen some of those commercials for Kellogg's Frosted Mini-Wheats. I must admit, I have never eaten Frosted Mini Wheats, likely because in my house it would have been just the Mini-Wheats...sans the frosting. But I really LOVE those commercials. How cute that they personified the mini wheats into these cute little "guys"? Characters we can really relate to ...so much that one little boy actually blows on the milk "cooling it down". I am clearly not the only one either, because Kellogg actually has an entire "theatre" dedicated to the little guys - Mini-Wheats Theatre. It's non-stop Frosted Mini-Wheats commercials starring the "cute little guys".

Who Calls So Coldly?....Does Anyone Know?

For months, I have been receiving phone calls from 2 unidentifiable sources.  The first, 702.607.5725,  shows up as “unavailable” on the caller ID.  The second, 866.375.0529, shows up as the Palazzo Resort.  The Palazzo Resort calls didn’t concern me so much because I thought it was related to my timeshare in some way, figured it was a sales call and therefore paid it very little mind.  I would, however, receive these calls at around the same time every day – 10am.  There would be no corresponding voicemail.  When I would try calling back the “unavailable” number, I would get an immediate busy signal.